Blended Search Marketing.
Four Pillars. Zero Blind Spots.
Ready to Start the Conversation?
The Philosophy
ONE SYSTEM. EVERY CHANNEL THAT MATTERS. ONE OUTCOME: BOOKED JOBS.
Search Is Where the Money Is. Full Coverage Is How You Get It.
Internet search is the number one source of leads for home service companies, and it is not close. When a homeowner’s furnace dies or their basement floods, they search. Google, Google Maps, Local Service Ads, AI assistants. That’s where intent lives. That’s where hiring decisions start. The problem is that most contractors only show up in one or two of those places. They’ve got an SEO company, or they’re running Google Ads, but nobody is covering the full picture. That’s the gap.
Blended Search Marketing is four independent pillars, each covering a different surface where homeowners search for contractors. Local SEO owns the Map Pack. AI SEO gets you recommended by ChatGPT and AI Overviews. Local Service Ads put you at the very top of results on a pay-per-lead model. Google Ads targets high-intent searches the moment they happen. Each pillar stands on its own. Each one captures leads the others can’t. Together, they make sure no one searching for what you do can miss you.
Search Coverage
Most contractors cover one, maybe two of these. We cover all five.
The Four Pillars
Local SEO
Own the Map Pack. Dominate Local Search.
When a homeowner searches “HVAC repair near me” or “emergency plumber,” the Map Pack is where the decision happens. Local SEO is how you get there and stay there. We build and manage your local search presence from the ground up: your Google Business Profile, your citations, your reviews, your content, and the trust signals that tell Google you’re the real deal in your service area.
- Google Business Profile optimization and ongoing management
- Local citation building, cleanup, and consistency monitoring
- Service-area and service-specific landing pages
- Authority-building local content strategy
- Review acquisition strategy tied to local rankings
- Monthly reporting on Map Pack positions, calls, and leads
AI SEO
Get Recommended by the AI That’s Answering Your Customer’s Questions.
Search is changing. Homeowners aren’t just typing into Google anymore. They’re asking ChatGPT, checking Google AI Overviews, and browsing Perplexity. If your business isn’t structured to be cited by these platforms, you’re invisible to a growing segment of your market. AI SEO is how we make sure the machines recommend you.
- Entity optimization for AI discovery: structured business data that AI platforms can parse and cite
- Content strategy built for AI citation: authoritative, well-structured answers to the questions homeowners ask
- Google AI Overview optimization: positioning your content to appear in AI-generated search summaries
- Review and reputation signals that AI platforms use to determine trustworthiness
- Ongoing monitoring of AI search visibility across ChatGPT, Perplexity, and Google AI Overviews
Google Local Service Ads
Pay Per Lead. Not Per Click. Google Guaranteed.
Local Service Ads sit at the very top of Google search results, above regular ads, above the Map Pack, above everything. You only pay when a homeowner actually contacts you, not when they click. And the Google Guaranteed badge builds instant trust. Most agencies set these up and walk away. We actively manage them. The difference between a well-managed LSA account and a neglected one is the difference between $40 leads and $120 leads.
- Full LSA account setup, verification, and Google Guaranteed badge management
- Category and service optimization for maximum lead relevance
- Bid strategy and budget management, not just "set it and forget it"
- Lead review, dispute management, and quality monitoring
- Review strategy aligned with LSA ranking factors Transparent reporting on cost-per-lead and lead quality
Google Ads
Intent-First Search Campaigns That Pay for Relevance, Not Randomness.
Google Ads can be the fastest path to leads, or the fastest way to burn money. The difference is discipline. We build search-first campaigns targeting homeowners who are actively looking for your services right now. No Display Network waste. No broad match bleeding. No sending paid traffic to your homepage and hoping for the best. Every dollar is accounted for, and you own the account.
- Search-first campaign architecture: exact and phrase match, tightly themed ad groups
- Negative keyword strategy that protects your budget from irrelevant clicks
- Conversion-focused landing pages built for each campaign, not your homepage
- Transparent ad spend separation: you always know what goes to Google and what goes to us
- Call tracking and lead attribution tied to real outcomes
- Ongoing optimization based on cost-per-call and booked job quality, not platform vanity metrics
