One Digital Marketing Solution Built to Generate Booked Jobs from Homeowners Who Are Ready to Hire.
We build and manage the complete digital marketing presence that gets contractors found on Google and AI, converts visitors into leads, and turns leads into booked jobs. No vanity metrics. No mystery budgets. No agency runaround.
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What We Build for You
ONE SYSTEM. EVERY CHANNEL THAT MATTERS. ONE OUTCOME: BOOKED JOBS.
BLENDED SEARCH MARKETING
Plant Your Flag Across Every Search Surface That Matters.
Whether a homeowner searches on Google, asks ChatGPT, or browses Local Services Ads, your business needs to show up. Our Blended Search Marketing strategy covers all four pillars of search. Organic and paid. Traditional and AI. Working together as one system to capture demand wherever it starts.
Search is the number one source of leads in home services, and it’s not close. When a homeowner needs a plumber, an electrician, or a roofer, they search. Google, Google Maps, Google Ads, AI assistants. Each of those channels is its own battlefield with its own rules, and each one puts your business in front of homeowners at the exact moment they’re ready to hire. Our four pillars cover every one of them independently, so together they give you complete search coverage. That’s the blend.
Local SEO
Own the Map Pack. Dominate Local Search.
When a homeowner searches “HVAC repair near me” or “emergency plumber,” the Map Pack is where the decision happens. Local SEO is how you get there and stay there. We build and manage your local search presence from the ground up: your Google Business Profile, your citations, your reviews, your content, and the trust signals that tell Google you’re the real deal in your service area.
- Google Business Profile optimization and ongoing management
- Local citation building, cleanup, and consistency monitoring
- Service-area and service-specific landing pages
- Authority-building local content strategy
- Review acquisition strategy tied to local rankings
- Monthly reporting on Map Pack positions, calls, and leads
AI SEO
Get Recommended by the AI That’s Answering Your Customer’s Questions.
Search is changing. Homeowners aren’t just typing into Google anymore. They’re asking ChatGPT, checking Google AI Overviews, and browsing Perplexity. If your business isn’t structured to be cited by these platforms, you’re invisible to a growing segment of your market. AI SEO is how we make sure the machines recommend you.
- Entity optimization for AI discovery: structured business data that AI platforms can parse and cite
- Content strategy built for AI citation: authoritative, well-structured answers to the questions homeowners ask
- Google AI Overview optimization: positioning your content to appear in AI-generated search summaries
- Review and reputation signals that AI platforms use to determine trustworthiness
- Ongoing monitoring of AI search visibility across ChatGPT, Perplexity, and Google AI Overviews
Google Local Service Ads
Pay Per Lead. Not Per Click. Google Guaranteed.
Local Service Ads sit at the very top of Google search results, above regular ads, above the Map Pack, above everything. You only pay when a homeowner actually contacts you, not when they click. And the Google Guaranteed badge builds instant trust. Most agencies set these up and walk away. We actively manage them. The difference between a well-managed LSA account and a neglected one is the difference between $40 leads and $120 leads.
- Full LSA account setup, verification, and Google Guaranteed badge management
- Category and service optimization for maximum lead relevance
- Bid strategy and budget management, not just "set it and forget it"
- Lead review, dispute management, and quality monitoring
- Review strategy aligned with LSA ranking factors Transparent reporting on cost-per-lead and lead quality
Google Ads
Intent-First Search Campaigns That Pay for Relevance, Not Randomness.
Google Ads can be the fastest path to leads, or the fastest way to burn money. The difference is discipline. We build search-first campaigns targeting homeowners who are actively looking for your services right now. No Display Network waste. No broad match bleeding. No sending paid traffic to your homepage and hoping for the best. Every dollar is accounted for, and you own the account.
- Search-first campaign architecture: exact and phrase match, tightly themed ad groups
- Negative keyword strategy that protects your budget from irrelevant clicks
- Conversion-focused landing pages built for each campaign, not your homepage
- Transparent ad spend separation: you always know what goes to Google and what goes to us
- Call tracking and lead attribution tied to real outcomes
- Ongoing optimization based on cost-per-call and booked job quality, not platform vanity metrics
Lead Monkey:
Lead Nurturing CRM
Respond in Minutes. Follow Up Automatically. Never Lose a Lead.
Speed wins in home services. The contractor who responds first almost always gets the job. Our Lead Nurturing CRM makes sure you’re that contractor. Missed calls get an automatic text-back. New leads get instant follow-up. And you see exactly which marketing channels are driving real revenue, not just clicks.
- Missed call text-back: automatically texts leads who call when you can’t answer
- Automated lead follow-up sequences: stay top-of-mind without manual effort
- Lead tracking and attribution: see exactly which campaigns generate calls, forms, and booked jobs
- Pipeline visibility: know where every lead stands and what needs attention
- Marketing-to-sales alignment: connect your ad spend to actual closed revenue
Review Monkey:
Google Review Management
Stack Reviews. Build Trust. Win More Jobs.
Google Reviews aren’t optional anymore. They’re the first thing homeowners look at before they call. They directly impact your Local SEO rankings, your LSA positioning, and whether AI platforms recommend you. Review Monkey is our review management platform built specifically to help home service companies generate more reviews, respond professionally, and turn their reputation into a competitive advantage.
- Automated review request system: sends requests via text and email after completed jobs
- Review monitoring and notification: know the moment a new review is posted
- Response management: professional, timely responses to every review
- Review generation strategy tied to Local SEO and LSA ranking factors
- Reputation reporting: track review velocity, average rating, and sentiment over time